Sponsorships
FIFA
The Official Automotive Partner from 2007 to 2022
As a FIFA Partner and the Official Automotive Partner, Kia is supplying official vehicles from its wide-ranging model line-up to FIFA and FIFA events and is boosting its brand recognition through various marketing activities and A-board advertisement in the stadiums.
UEFA Europa League
Kia Sponsorship of UEFA Europa League
The UEFA Europa League is the world’s largest professional club football competition, involving clubs from 54 countries across Europe, and attracting a global cumulative TV audience of 980 million across all programming. Kia Motors has named as a new Official Partner of the UEFA Europa League. The three-year sponsorship agreement commences in time for the 2018/19 season, and runs through to the UEFA Europa League final in 2021.
Australian Open
Kia, The Major Sponsor of The Australian Open
Since its first sponsorship in 2002, Kia has been participating in the tournament as the Major Sponsor to promote and support for the successful event. Since the day one of its partnership, over 100 new Kia vehicles are being supplied to the Tennis Australia every year to ensure the memorable and comfortable participation of the world's top tennis players, VIPs, officials and media.
Rafael Nadal
Kia Brand Ambassador-Rafael Nadal
Since 2004 young Spaniard tennis sensation Rafael Nadal has been acting as a brand ambassador for Kia Motors Corporation. With this ambassadorship, Nadal and Kia have teamed up together to promote Kia's brand value of 'The Power to Surprise' to worldwide.
